YouTube has decided to do a partnership with Ticketmaster by selling concert tickets on their website. With YouTube having over 1.5 billion logged-in monthly users, this can absolutely help Ticketmaster.
“At YouTube, we understand the importance of helping artists find ways to build deeper connections with their fans – the ones who not only watch and listen to videos but are also willing to pay to see live performances.” - YouTube’s music team
YouTube made a segment of the artists’ concert events underneath the artists’ music videos. Clicking on an event of interest will transfer you to ticketmaster.com to purchase the tickets. YouTube and Ticketmaster decided to advertise shows in North America for now. It will later become worldwide.
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