On April 23rd, Spotify disclosed huge alterations to its ‘free’ mobile category that will substantially boost the on-demand component of the platform.
These adjustments will provide access to play on-demand songs in 15 key playlists, along with Daily Mix, Discover Weekly, Today’s Top Hits and Rap Caviar. Also, Spotify presented a behind-the-scenes press conference for the media in New York, clarifying the thought behind this new free category.
The company had signed new licenses from music labels to authorize their new service. Gustav Söderström, Chief Product Officer of Spotify, stated that Spotify is “the R&D department of the entire music industry."
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