SoundCloud is now collaborating with AppNexus! On June 1st, it was reported that the two companies have settled a deal, which will submit SoundCloud’s audio and video to sponsors programmatically through the AppNexus Marketplace.
Promoters can purchase 15 and 30-sec pre-roll and in-feed audio/video spots from SoundCloud through a free marketplace real-time auction or exclusive deals. SoundCloud’s ad-promoted offering is accessible in 9 markets.
“SoundCloud is the first place for listeners who want to discover what’s new and next in music, with a community of highly engaged and influential tastemakers, and we want advertisers to be able to reach this audience through easy, full-service solutions.” – Chris Blackburn, SoundCloud’s Head of Global Sales & Partnerships
“AppNexus is thrilled to partner with SoundCloud as it continues to evolve its programmatic business.” – Michael Rubenstein, President of AppNexus
What do you guys think? Let us know in the comment section down below.