Lady Gaga's Sales Surge Over 1,000% in Wake of Super Bowl Halftime Show
(By Keith Caulfield | Published on February 6, 2017 for Billboard.com)
Lady Gaga’s Super Bowl halftime show performance on Feb. 5 scored huge sales gains for the diva, according to Nielsen Music.
Based on initial sales reports collected for Sunday, the diva sold about 150,000 digital albums and songs in the U.S. on Feb. 5 -- an increase of a little more than 1,000 percent compared to the previous day, when she sold around 15,000 digital albums and songs.
Also impressive: On Super Bowl Sunday alone, Gaga sold more songs and albums digitally than she did in the entire week ending Feb. 2 -- across both physical and digital formats. In the week ending Feb. 2, Gaga sold 30,000 albums and songs, of which 26,000 were digital.
Gaga’s 13-minute halftime performance included all three of her No. 1 songs on the Billboard Hot 100 chart (“Just Dance,” “Poker Face” and “Born This Way”) along with top 10 tunes “Telephone” and “Bad Romance,” and recent single “Million Reasons.”
In total on Sunday, Gaga sold over 125,000 song downloads -- up about 960 percent compared to the previous day (a little more than 10,000 sold). Her biggest-selling song on Feb. 5 was “Million Reasons,” which sold more than 45,000 downloads -- up nearly 900 percent compared to the previous day (about 5,000).
Further, with just one day of sales, “Million Reasons” scores its best sales week ever. So far, the song -- which was released last October -- saw its best sales frame in the week ending Dec. 8, 2016, when it sold 44,000 from all digital retailers.
On Super Bowl Sunday, Gaga also tallied big gains with “Bad Romance” (up 1,525 percent to over 13,000 downloads), “Born This Way” (up 2,202 percent to over 12,000) and “Poker Face” (up 1,217 percent to 10,000).
"Million Reasons” is from Gaga’s most recent album, Joanne, which debuted at No. 1 on the Billboard 200 chart dated Nov. 12, 2016. Joanne was Gaga’s biggest-selling digital album on Super Bowl Sunday, with over 12,000 sold (up 1,077 percent compared to its previous day: a little more than 1,000). Notably, Joanne hasn’t sold this much in a single week since the frame ending Dec. 29, 2016, when it moved 18,000 copies (both physical and digital).
Gaga’s second-biggest selling digital album on Sunday was The Fame Monster -- home to both "Bad Romance" and "Telephone" -- with about 6,000 sold (up from nearly nothing the previous day).
Overall, Gaga’s catalog of albums sold more than 23,000 downloads on Feb. 5 -- up 1,395 percent compared to the previous day (nearly 2,000).
It’s expected that the sales surge Gaga is seeing from her Super Bowl halftime performance will continue on through the days following the game, leading to impact on Billboard’s charts dated Feb. 25 (reflecting sales data for the week ending Feb. 9).
A year ago, Coldplay headlined the Super Bowl halftime show (Feb. 7, 2016) and saw a handsome increase in sales for its albums and songs in the week of the performance. In the week ending Feb. 11, 2016, Coldplay sold 95,000 albums (up 355 percent) and 254,000 digital songs (up 174 percent). The band’s then-just-released album A Head Full of Dreams flew back up the Billboard 200 chart dated Feb. 20, rising from No. 16 to No. 4 in the wake of the halftime show.