MUSIK !D TV NEWS | Who's Winning: Spotify vs. YouTube?


Based on an article published by MIDA Research on June 29, 2017.

Spotify has overtaken YouTube as the primary music app for 16-19 year olds in the UK. In December 2016, 53% of UK 16-19 year olds used Spotify weekly compared to 47% for YouTube. As the chart below shows, no other streaming service, paid or free, comes anywhere close to Spotify and YouTube. Of the countries we surveyed in this piece of research (US, Canada, Australia and UK) it is only in the UK that Spotify is ahead of YouTube and, crucially, only in this age group.

#Spotify #YouTube #GenZ #Millennials

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