Last week Music Business Worldwide broke a story on 50+ unknown artists who surfaced on Spotify's coveted playlist, getting millions of streams. Now, here comes the weird part: These artists cannot be found anywhere. Anonymous. They have no website, social media presence, nor is their music available on competing music streaming services.
Things that make you go hmmm.
Watch to find how a Stockholm-based band and company could change the way unknown artists can get millions of streams.