Taylor Swift wants to be the only one who manipulates her brand. Her team been filing trademark claims for lyrics and slogans under TAS Rights Management LLC. She trademarked phrases from her new album Reputation along with her new single “Look What You Made Me Do”.
Swift made arrangements where she will make t-shirts, notebooks, and other merchandise from the new album. A trademark application can be from $225 to $400 for each material category per trademark and $125 for every six-month extension. People can only register for an extension 5 times.
What do you guys think? Should other artists become stricter about their brand? Let us know in the comment section down below.