Social media has become essential to the music experience by being a platform for music consumers to learn about new music, connecting with musicians, and more. 55% of music consumers use social media to be updated on their favorite artist(s).
There are 3 factors music supporters look for:
1. Forthcoming album news.
2. Upcoming tour news/dates.
3. How artists are behind the scenes.
54% of music listeners follow up on the future album news. 50% are interested in upcoming tour news/dates. 48% are keeping an eye out on behind the scenes.
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