Pandora Radio is planning to go head-to-head with Spotify by releasing a premium subscription. The consumers will be offered a $4.99 monthly subscription via video advertising after playing two songs. The company had to endure declining advertising revenue while investors stall for “ad tech investments” contribution.
“[This new option] will drive listeners to Pandora and drive awareness for Premium, while also creating new opportunities for artists, labels, publishers, and advertisers.” – Roger Lynch, CEO of Pandora
What do you guys think? Will Pandora beat Spotify? Is this a comeback for Pandora? Let us know in the comment section down below.