Pandora has agreed to promote AdsWizz for $145 million to boost their advertising earnings. AdsWizz will help increase Pandora’s ad tech efficiency, supply its advertisers with better audience influence, and spread the company’s stock opportunities.
“With our scale in audio advertising and AdsWizz’s tech expertise, we will create the largest digital audio advertising ecosystem, better serving global publishers and advertisers – while improving Pandora’s monetization capabilities.” – Roger Lynch, CEO of Pandora
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