YouTube’s forthcoming paid subscription service will be sharply examined due to the unsuccessful response from YouTube Red and Google Play. Lyor Cohen plans to bait YouTube’s 1.5 billion monthly active users to subscribe to their new service by inserting a lot of ads to videos.
“There [are] a lot more people in our funnel that we can frustrate and seduce to become subscribers. Once we do that, trust me, all that noise will be gone, and articles people write about that noise will be gone.” – Lyor Cohen, YouTube’s Global Head of Music
“Our top priority at YouTube is to deliver great user experience, and that includes ensuring users do not encounter excessive ad loads. We do not seek to increase ad loads on YouTube specifically. For a specific subset of users who use YouTube like a paid music service today – and would benefit most from additional features – we may show more ads or promotional prompts to upsell to our paid service.” – YouTube spokesperson
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