Max Wants To Pair You With Brands! | MUSIK !D TV NEWS
There’s a new tech company in town called Music Audience Exchange (MAX). This firm targets branding, marketing, and music.
For the past several years, MAX has planned to help improve brands’ network with their customers through their new tool, MAX Artist Matching Engine. This tool can cause a connection between musicians and brands with comparable followings and intentions who can most likely help each other.
“Today’s marketers not only have to understand their target audiences, but they need to be able to reach them in a personal way. The MAX Artist Matching Engine has analyzed and segmented one of the most data-rich cultural identifiers available – music preferences – enabling brands to understand their target audiences better, then reach them through experiences that are welcomed instead of interruptive.” – Jeff Rosenfeld, VP Product of MAX
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