OCL has declared that they have established licensing agreements with Warner Music Group, Sony/ATV, and Beggars Group. App builders will soon be authorized to connect and present licensed music along with user formulated content.
“We are confident that our approach and technology will open up significant new revenue for the music industry. Simplicity is the hardest thing to design, and we’re delighted that many rights holders have faith in us.” – PJ Dulay, OCL’s SVP of Music
Totem has an analog-licensing engine invented to secure that every use of media will be monetized, including tracking interactions. The intent is to conquer licensing complications confronted by app builders, which can cause them to be dispirited from producing music products due to the multiplicities and costs of music licensing.
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