On June 20th, Instagram has released a new feature on their platform called IGTV. This feature will provide longer-form videos and highlight trending videos from Instagram celebrities.
“It’s time for video to move forward, and evolve. IGTV is for watching long-form videos from your favorite creators.” – Kevin Systrom, CEO of Instagram
IGTV will allow creators to construct Instagram Channels with full of their different videos that the audience can subscribe to. Also, there will be no commercials in this feature. The IGTV app will be accessible worldwide on iOS and Android. Instagram is planning to form a monetization option for IGTV inventors, possibly containing ad revenue shares.
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