Neal Mohan, CPO of VidCon, declared that the streaming platform was establishing new materials to help inventors make income off of their content outside of advertising.
The new implements, containing an enlarged version of Channel Membership that will authorize creators who have over 100,000 subscribers entry to the business model, a platform for inventors to sell custom-made merchandise on their YouTube channel and Premieres. Premieres will approve creators to release a prerecorded video as a live moment.
“Every day, creators use their voice to entertain, spur action and bring about positive change. That’s why over the last year we’ve doubled down on building the products and tools that the creator community needs. Not only to thrive on YouTube but to continue to develop the video platform of the future." – Neal Mohan
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