(By Tim Ingham | December 2, 2016 for musicbusinessworldwide.com)
In September, we discovered that Facebook was hiring for a Director of Global Music Rights – a sure sign that the social media behemoth was aiming to shore up its relationships with the entertainment industry.
Now, we get another clue about its intentions.
MBW has spotted that Mark Zuckerberg’s company is hiring for a Product Manager with specific music-related duties at its HQ in Menlo Park, CA.
The successful candidate will ‘will lead the strategy and execution of Rights Manager, Facebook’s rights management platform for creators to manage copyrighted music and videos’.
Rights Manager was unveiled in April, and quickly drew comparisons with YouTube’s controversial Content ID tool.
But, for record labels and publishers, it appears Rights Manager’s functionality could go even further than that.
“MUST HAVE PREVIOUS EXPERIENCE IN MUSIC AND VIDEO RIGHTS MANAGEMENT AND COPYRIGHT PROTECTION.” - FACEBOOK PRODUCT MANAGER AD
The Product Manager job ad at Facebook specifically cites “previous experience in music and video rights management and copyright protection”, in addition to an “understanding of music and video rights and copyright law”.
Cheekily, the role also requires… ‘Familiarity with YouTube’s Content ID’.